Questions
Answers below are taken from the resale licence that ships with the book. Where the licence and this page ever disagree, the licence is the document that counts.
What you receive
Two editions of the same book, plus the resale licence. The TF.E edition is the one with our cover and furniture on it. The white-label edition is the same manuscript with that furniture removed — it is the one you rebrand and resell.
The exact file formats are listed on the product page at checkout, so that what you read here cannot go out of date.
No. It is the same manuscript. The book was written brand-free and our edition is the one with branding added, so nothing was stripped out to make the white-label version — it is the base.
Yes — the white-label edition is the editable one. That is what makes the rebranding right in the licence worth having rather than theoretical.
No. It ships with the book. One purchase, both editions, the licence included.
Reselling it
The cover, title, logo, colours, fonts and page layout. You may put your own name on it and sell it as your own product.
The manuscript text, and in particular the qualifications attached to every claim in it. The book's value is that it says what is established, what is merely circulating, and what would prove each one wrong. Removing those hedges would leave you selling the confident guide this one was written against.
No. Our branding, logos and brand assets are excluded. The white-label edition is the one you resell.
Neither. We sell it at $49 and we would rather you held near it — but that is a preference, not a term. Undercutting it breaches nothing, and you keep everything you charge.
Yes, on the same terms you have. The rights pass down unchanged; they do not widen.
No. The 90-day experiment, the Claim Register, and every other TF.E product sit outside this licence. You are buying the book.
No. Most people will read it and never rebrand a thing. The licence is there if you want it, not a condition of buying.
Worth knowing before you plan a launch
Some platforms have their own rules about reselling work you did not write. Those are between you and the platform — this licence grants what it grants, and it cannot speak for anyone else's terms of service.
Is it for me
It does not promise that, and nothing honest could. What it gives you is a way to judge the advice you are already being given: for whom, at what stage, measured how. That is a decision method, not a growth guarantee.
Yes, and that is the case it was written for. You do not need an audience, a product or a following to use it. Chapter 1 begins with a decision anyone can make in about ten minutes.
No, and deliberately so. The experiment that tests these claims runs in public from 26 October 2026. The book states the claims and what would count against them; the results are published against it as they arrive, whichever way they fall.
Anything else
The Playbook is published by Edel House, a sole proprietorship registered in Abu Dhabi, trading as The Faceless Experiment. The licence is governed by the law of England and Wales.
Questions the licence does not answer, or a file that will not open: hello@thefacelessexperiment.com. Include your order reference and what is not working.